User Research

There are so many different ways to go about user research; not every method will work for every project. Don’t worry though, we’re the experts and we will help figure out exactly what you need to get your project off the ground. These research methods are best applied up front, before you’ve built anything, to understand more about your users and what problems you are trying to solve for them.

Contextual research

We will speak to and observe your users in their natural environment. Contextual research fits right at the beginning of a project; it lets us understand your users’ attitudes and beliefs in a setting they’re familiar with.

1-2-1 interviews

Like contextual research, 1-2-1 interviews help us to understand your users’ needs, but in a more formal research setting. 1-2-1 interviews also fit at the beginning of a project and help us to understand your users’ attitudes and beliefs, perhaps in a research facility.

Customer journey mapping

Customer journey mapping can be done at any point in a project, but works best right at the beginning. We will work to understand your customers’ journeys, looking at each point at which they interact with your business from start to finish.


Sometimes, designing the right service can be tricky; what has been build might not quite meet the needs of your users. Co-design is about bringing together everyone that’s involved – users, designers, product managers – to figure out exactly what it is you need to build and how to go about it. We bring together the right people and help to work out what your service should look like.

Group interviews

Group interviews, though similar to 1-2-1 interviews, provide a platform for more sensitive topics. A group setting can help put the users at ease and enable them to support each other during the process. Group interviews aren’t focus groups or consumer panels; they are still about understanding your users’ attitudes, beliefs, and needs, but in a supportive environment.